In England, though, it was undoubtedly at its height for the 80 years between 17. Penal transportation - the practice of removing convicts from society and sending them far, far away, often to penal colonies established specifically for that purpose - was the punishment of choice for particular sets of crimes in a number of countries for many centuries.
The augmented reality aspect of the labels allows each of the prisoners featured on the labels to speak about their own history - a move which has been hailed as “an amazing example of adult-targeted augmented reality,” as Forbes put it. ( Treasury Wine Estates is also the parent company of brands like Beringer, Rosemount Estate, Sterling, and Stag’s Leap, so when I say “massive,” I really mean it.) They’re widely available you can get ‘em at Trader Joe’s, various grocery store chains, and a huge number of liquor and wine stores, as well as from 19 Crimes’ online store.īut as good as the wine is - and word on the street is that it’s good! - what really sets it apart is the storytelling inherent in each bottle. Heck, and yes.įounded in 2012, 19 Crimes is nestled under the massive wine company known as Treasury Wine Estates. There’s an augmented reality app that goes along with the wine called Living Wine Labels - and when you examine 19 Crimes’ bottles through it, the people depicted on them actually start talking to you.
With labels that highlight the stories of real life, historical people who were sent to prison colonies in Australia in the 19th century, 19 Crimes’ wines - which are mostly red (another bonus in my book) - do a lot more than just give you something nice to sip on as the weather turns colder and the leaves start to change they also bring history to life. Hovering a mobile device over each of these bottles will bring the rogue on the label to life, sharing their scandalous stories of rule breaking that sent them on a long journey to build a new life across the ocean in Australia.ġ9 Crimes fans have always been genuinely enthusiastic about the authentic 19 Crimes story, experiencing the wines beyond the glass, collecting the corks and posing for photos with the labels.Two of my absolute favorite things in the world are wine and spooky things, so you’d better believe that when I was alerted to 19 Crimes wine’s existence, I sat straight up and took notice. The new 19 Crimes Augmented Reality app gives a voice to the signature 19 Crimes Red Blend's John O'Reilly, who recounts finding love after avoiding the hangman's noose, the dark red blend The Banished's James Wilson, who shares his tale of triumph after a conviction for treason, and the newest addition to the band of knaves, 19 Crimes' first female scoundrel, Jane Castings, who admits to her crimes of thievery, and is depicted on the label of 19 Crimes' first and newly available white wine, Hard Chard. Today, 19 Crimes wines celebrate the rebellious spirit of the more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia. As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick. For the rough-hewn prisoners who made it to shore, a new world awaited. In 18th-century Britain, criminals guilty of at least one of the 19 crimes, were sentenced to live in Australia, rather than death.
Available now via the Apple App Store and Google Play Store, the new app will animate three of 19 Crimes' convicts-turned-colonists, who each tell their own infamous story.Įxperience the interactive Multichannel News Release here: ġ9 crimes turned convicts into colonists. In fact, 19 Crimes wines is bringing their band of rogues, depicted on the wine labels, to life with the launch of the first-ever wine Augmented Reality (AR) app. 15, 2017 /PRNewswire/ - On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! Don't worry, there hasn't been a prison break.
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